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Silvester in Ireland
Guinness's advertising
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Guinness's advertising

... is partly the root for it's market power. The most famous series of adverts was created by Benson's advertising, mainly drawn in the 1930s and '40s by John Gilroy. The posters often display animals like kangaroos, ostrichs, seals, lions and notably a toucan which has become an important symbol of Guinness.